How are the measurements used by Nielsen evolving to meet new methods of content delivery and viewing?
I was interested to find out that in the 1950s, Nielsen used devices in the homes of the families that were surveyed to record their viewing preferences, and only later introduced their system of ...
In my time of TV watching, Game of Thrones is the most sexually explicit and violent show I have ever watched. Is there any evidence that this extreme violence and sex impacts upon its ratings either ...
The series Mrs. Columbo followed a similar formula as Columbo, but it failed as a series and I can't figure out why. It seems like the same show. Was it her personality? Was it the writing? I have to ...
Once upon a long time ago, the Nielson Ratings were determined by set top box. They were pretty decently accurate, or at least accepted as so by the big three original networks. Now that there are ...