For questions about the marketing of films and television series.

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18
votes
4answers
4k views

Why do film studios buy domains of fictitious companies?

A few moments ago I saw an episode of 'The Blacklist' and recognized a sign with the address of an fictitious estate agent. My curiosity was to check the domain in the web browser. It seems that the ...
17
votes
3answers
3k views

Why is Independence Day: Resurgence not released on July 4th?

Seeing how Independece Day: Resurgence (and its precursor) famously plays with the cultural significance of the US American Independence Day, it seems odd that it isn't actually released on or around ...
13
votes
2answers
4k views

Why was Civil War billed as a Captain America movie as opposed to an Avengers movie?

So with the other individual movies (Thor, Iron Man, The first two Cap' films), individual Avengers may play cameos or supporting roles. In the Avengers films, it has been a collaborative effort with ...
11
votes
3answers
922 views

Why did the original Star Wars: A New Hope posters portray Luke and Leia as a couple?

In 1977 and 1978, Star Wars posters were plastered in almost every movie theatre that had a big screen. The posters implied that Luke and Leia were a romantic couple. See this example and this one. ...
10
votes
2answers
642 views

First movie that collaborated with fast-food outlets?

In 1984, the movie Gremlins teamed up with Hardees to sell a set of LPs that came along with the movie: Each week a different record would be sold, thus, each week, parents had to take their ...
8
votes
2answers
848 views

Did the marketing of Terminator 2 actually spoil the movie?

I recently read this article which points out the build-up James Cameron did intentionally to mislead who the assassin robot was in Terminator 2: Judgement Day and how the marketing campaign ...
7
votes
1answer
603 views

When the trailer for a movie is released, how far along is it in development?

When a trailer (not a teaser) comes out, the rest of the movie usually follows a few months later. Is the movie itself typically complete at this point, or is there still (post-)production work to be ...
7
votes
2answers
9k views

What is the main promotional image of House of Cards trying to portray?

The main promotional image of Netflix's House of Cards shows Kevin Spacy's character of Frank Underwood sitting in place of Lincoln on the Lincoln Monument against a silvery background: What kind ...
5
votes
1answer
420 views

Why did the film change the name of the alien invaders for the movie Enders Game?

The launch of the movie version of Ender's Game was beset by controversy caused by the anti-homosexuality views of Osron Scott Card, the author of the original book. The book doesn't itself contain ...
5
votes
1answer
227 views

Who made this Ant-Man promotional material?

I recently found this promotional video for Ant-Man, posted by what I believe to be the offical YouTube channel for Disney Japan, a hilarious but very odd song and dance. Being as it is Japanese, I ...
5
votes
0answers
97 views

Why are American movies often promoted abroad with titles -in English- that are different from the originals? [duplicate]

Translating a title makes perfect sense to me. Altering a title to something else in the original language? More confusing. Several examples from France in particular are Pitch Perfect: The Hit ...
3
votes
2answers
454 views

What was the last movie to have a souvenir program available at showings?

When I saw Star Wars in 1977 I was lucky enough to be able to get a souvenir program about the movie, in much the same way that you commonly get for live theater. The program was 18 pages and ...
3
votes
2answers
2k views

Way to find out about Movie/TV Budgets?

Is there a way to find out what the official budget of a Movie or TV show is? I'm aware that Box Office Mojo is a fairly reliable resource to find the estimated gross of a movie, but I haven't come ...
2
votes
1answer
228 views

Why do studios release multiple trailers?

Some time back, I saw the trailer for Jurassic World. And I liked it. It built the anticipation and curiosity. But then there was trailer-2 which revealed more scenes, more creatures. Then there was a ...
2
votes
0answers
70 views

Why screeners are released in DVD format instead of Blu-ray?

A screener (SCR) is an advance screening of a film or television series sent to critics, awards voters, video stores (for their manager and employees), and other film industry professionals, ...
-1
votes
1answer
123 views

Negligible presence of Spider-Man in Captain America: Civil War posters, trailers, etc

Spider-Man had a key role in Captain America: Civil War. But he wasn't present in any posters or film pics or trailers released by Marvel. Can anybody tell the reason?