An imaginary wall behind the camera which indicates the separation between the setting of the film or TV show and the audience. It may be "broken" for humorous effect.

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Can Product Placement in Movies break the 4th Wall?

Alrighty. I noticed when watching Red Planet the other day, that there is advertising on the suits worn by the ground crew that travels to the Martian Surface... In that shot, you can see Toshiba, ...
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The origin of the loss of the Fourth Wall?

"The Fourth Wall", for the uninitiated, is the wall that separates the movie from the audience, allowing the audience to be spectators to the events depicted. Famously, the Fourth Wall was demolished ...