Audience measurement systems to determine the audience size and composition of television programming.

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How do TV shows earn money and how to find the stats about it?

Whenever a big budget movie comes out we see some statistics like first week earning breaks this and that record. So money/earning also became a source of addressing success or failure for that movie. ...
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How did Variety know how many families went to see “Avengers: Age of Ultron”?

Variety says the following about the opening weekend for Avengers: Age of Ultron: Roughly 59% of the audience was male, 41% was 25 years and older, 12% were teenagers and 22% were families. I ...
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Is there an all-encompassing TV ratings standard that includes live viewing, DVR, downloads, and streaming?

TV ratings standards seem outdated, especially considering the various ways that viewers watch television today. Nielsen offers a few ratings standards that include Live + DVR within a span of ...
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How are ratings determined? [duplicate]

Once upon a long time ago, the Nielson Ratings were determined by set top box. They were pretty decently accurate, or at least accepted as so by the big three original networks. Now that there are ...
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Why was Mrs. Columbo unpopular?

The series Mrs. Columbo followed a similar formula as Columbo, but it failed as a series and I can't figure out why. It seems like the same show. Was it her personality? Was it the writing? I have to ...
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Does the extreme violence and sex in Game of Thrones affect its ratings?

In my time of TV watching, Game of Thrones is the most sexually explicit and violent show I have ever watched. Is there any evidence that this extreme violence and sex impacts upon its ratings either ...
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How are viewing figures gathered?

Many TV sites give the viewing figures for a particular episode or series. With more modern digital TVs I can accept that these values could be gathered from the television itself but I find this ...
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What are the 'quadrants' in TV testing?

When talking of the upcoming S.H.I.E.L.D. TV series, ABC Entertainment Group President Paul Lee said: “We don’t normally talk about testing, but [Marvel's Agents of S.H.I.E.L.D.] tested so well in ...
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How are the measurements used by Nielsen evolving to meet new methods of content delivery and viewing?

I was interested to find out that in the 1950s, Nielsen used devices in the homes of the families that were surveyed to record their viewing preferences, and only later introduced their system of ...