The practise of attempting to tempt an audience to take or continue to take a specific action, most commonly to purchase goods and services.

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58
votes
3answers
5k views

First movie with product placement?

We were watching The Goonies (1985) tonight and I noticed that in the initial scenes one of the characters is rather prominently holding a Pepsi in his hand. I know product placement has been a ...
18
votes
2answers
717 views

Is every appearance of a product in a movie sponsored?

Inevitably products that are on sale pop up all the time like cars, whisky and phones. If the props department happens to use an Audi, Jack Daniels or an iphone, do they get in touch with them and see ...
12
votes
3answers
7k views

Why doesn't the restaurant resemble an actual Cheesecake Factory?

Since the early days of the Big Bang Theory, Penny's character (and later Bernadette for a time) has worked at The Cheesecake Factory. Clearly, this chain of restaurants has some sort of advertising ...
8
votes
2answers
365 views

First movie that collaborated with fast-food outlets?

In 1984, the movie Gremlins teamed up with Hardees to sell a set of LPs that came along with the movie: Each week a different record would be sold, thus, each week, parents had to take their ...
5
votes
1answer
8k views

What is the main promotional image of House of Cards trying to portray?

The main promotional image of Netflix's House of Cards shows Kevin Spacy's character of Frank Underwood sitting in place of Lincoln on the Lincoln Monument against a silvery background: What kind ...
4
votes
0answers
71 views

Why are American movies often promoted abroad with titles -in English- that are different from the originals? [duplicate]

Translating a title makes perfect sense to me. Altering a title to something else in the original language? More confusing. Several examples from France in particular are Pitch Perfect: The Hit ...
2
votes
0answers
124 views

What was the first animal in television commercial? [closed]

What commercial was first aired showing the use of animals? What was this animal and when was the commercial aired?
1
vote
1answer
132 views

Why is a special company's product shown through out a film?

Today I completed Bourne Trilogy and noticed a thing very interesting. They used Motorola as cell phone for each person in the movie which is very impractical. I have seen such thing in other movies ...
1
vote
0answers
34 views

How are fake reality shows not false advertising? And if they are, why do they get away with it?

Wikipedia defines Reality Television as: "Reality television is a genre of television programming that documents unscripted situations and actual occurrences, and often features a previously ...
0
votes
1answer
89 views

Identify an Actress in Impluse Body Spray commercial from early 2000s

Hi I'm trying to identify an actress that I saw in a commercial in the early 2000s. The advert was shown on uk tv and was promoting Impulse body spray. In the story a woman (the actress) heads in to ...