When I saw Star Wars in 1977 I was lucky enough to be able to get a souvenir program about the movie, in much the same way that you commonly get for live theater. The program was 18 pages and contained cast member, plot and production details. It looked like this:
Some more examples of movie souvenir programs are available here.
Special showings of movies, such as happen in festivals, often have a printed page or brochure about the movie, but I think these used to be quite widely available for big blockbuster movies, especially when they were first shown.
My question is, such souvenirs do not seem to be at all common nowadays. What was the last movie to get a widely available program like this?