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The following image is from the sitcom Cheers title sequence.

Image from title of Cheers

Source: sitcomsonline.com

Can anyone tell me where this image is from and why it is used in Cheers.

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There's diddly squat about it on Wikipedia or IMDB. Best guess is that it's a stock photo from a late seventies or early eighties photo library. i.e. Pre digital and pre internet so practically impossible to find. – A Pale Shadow Feb 7 at 13:50
Someone managed to find it sitcomsonline.com/boards/showthread.php?t=108460 sorry I can't help with much more. According to IMDB... imdb.com/title/tt0083399/faq?ref_=tt_faq_2#.2.1.2 good luck with your search – Tony Feb 7 at 16:04
@Tony i think Imdb's link is the best answer one can find. I think you should add it as answer. – Ankit Sharma Feb 19 at 10:48

1 Answer

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Some say it refers to the Boston Red Sox winning the World Series in 1918, others say it refers to winning World War II (refering to the "We win!" headline of newspaper) and there are more random suggestions too. But there is no definite answer to it. (source)

Imdb Says-

The images were taken from old archives of photographs, and then treated to look older. The entire sequence was created by Castle/Bryant/Johnsen, Inc. An original, untreated photograph can be seen here: http://www.shorpy.com/node/7798 The newspaper headline "We win!" refers to the ending of prohibition.

There are many similar question all around the internet but there is no answer provided by the TV show owners.

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