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The BBC's Sherlock (July 2010-) uses a novel visual trick to show the contents of an SMS message directly on the television screen, so we can all read it without having to look at a dull phone screen.

Here's a few examples (via i heart subtitles):

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Michele Tepper explains:

Now, we’re used to seeing extradiegetic text appear on screen with the characters: titles like “Three Years Earlier” or “Lisbon” serve to orient us in a scene. Those titles even can help set the tone of the narrative - think of the snarky humor of the character introduction chyrons on Burn Notice. But this is different: this is capturing the viewer’s screen as part of the narrative itself.

(Tepper also gives some other examples of on-screen typography in Sherlock, and there's some more at Wear Sherlock.)

The American re-make of House of Cards (2012) also uses this storytelling technique.

"Where are you?"

Apparently the British Married Single Other (2010) pipped Sherlock by a few months (ref), and "British teen soap opera ‘Hollyoaks’ has been doing it for years" (ref) but I couldn't find any screenshots.

What was the first TV programme (or film) to do this?

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Neighbours (Australian soap opera) has also been doing that for a few years. –  DisgruntledGoat Feb 6 '13 at 14:39
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Is this different from seeing on-screen the content of a typed or handwritten letter? this is a cartoon, but the same has been done on TV roofdog.org/wp-content/uploads/2009/04/snoopy-irs1.jpg –  Dan Feb 6 '13 at 17:06
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@Dan: Well, it's certainly similar -- avoiding showing a "boring" phone or letter to keep the story moving forward. I think it's somehow different with an SMS, short by definition, that pops up on screen almost as if your television screen is the mobile (somehow like second screens and all that). –  Hugo Feb 6 '13 at 20:26
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It's definitely been established in the language of modern film, and it's absolutely the right way to handle it. Just watched the trailer for "Non-Stop" starring Liam Neeson (rel. date 28 February 2014), and they use it there as well. There's a 3D element added to the text blocks, so that they move in virtual space as the phone moves and/or the camera pans/trucks around it. –  J. Todd Leffar Oct 17 '13 at 10:27
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1 Answer

According to this article from the Wall Street Journal called From Talkies to Texties, Sherlock is actually credited with this:

The texting seen in "Disconnect" and other coming films adheres loosely to a convention credited to the BBC's "Sherlock," featuring a wired Sherlock Holmes in modern-day London, and more recently, Netflix's hit series "House of Cards." The 13-episode show centers on a scheming U.S. congressman, Frank Underwood ( Kevin Spacey ), and his efforts to manipulate everybody he knows.

It appears Sherlock brought it to the screen for all to enjoy.

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Thanks. The article says of House of Cards: David Fincher, who directed the first two episodes of the show, decided that he wanted the texts to appear almost as text bubbles with a pale blue or gray background, depending on who was sending the message, as opposed to showing close-ups of phones. After he proposed the caption idea, Mr. Willimon showed him some clips from "Sherlock," which depicts texts on screen as white subtitles in a Helvetica font, and asked "Is this what you had in mind?" Mr. Fincher "was a bit bummed that it had been done before," he says. "But good ideas are good ideas." –  Hugo Feb 12 at 11:56
    
This can't be correct: Hollyoaks (A very poor, teen-oriented TV show in the UK) has been using it for at least 6 years... –  John Smith Optional 2 days ago
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