In the movie Memento, a non-linear narrative structure was adopted. What effect does this peculiar narrative structure have on the movie watchers?
The effect of the order of sequences in the film is meant to display Leonard's inability to remember, showing what seems to be a mixed series of events out of order. It is also performed this way because it is a way for the viewer to sympathize and get involved with the story, trying to figure out what is going on as much as the main character is.
It is only when Leonard realizes the truth about Teddy does the movie's B&W and Color scenes (Essentially, the 2 different timelines) converge which is also when the viewer returns to what was the beginning and share in Leonard's realization
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I am not sure, this is just a guess: The director might have decided to use this narrative structure in order to confuse the watcher. The main character suffers from a strange type of amnesia, that is why he can't remember the past. We, as watchers, are confronted with the same problem: we see the present, but have no idea of what events lead to this. I think the point is to increase our empathy with the character. What is more, he hides his true intentions(the surprise in the ending).