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In the episode A scandal in Belgravia (Sherlock season 2 episode 1), when Dr. Watson is blogging and his blog text is shown to the viewers overlaid on the wall of 221B, Baker St., why is the text that comes atop the Bull's Head erased?

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iandotkelly, I concur. –  Lelouch Lamperouge Jan 4 '12 at 16:54
I had to re-watch the blogging scene - I have no idea why they put the text as if it was behind the Bull's head. –  iandotkelly Jan 5 '12 at 5:25
I rather assumed that the text was supposed to be/imagined to be on the wall so that the bull's head covered it up. –  Isaac Jan 7 '12 at 21:24
The same show-runner, Steven Moffat, also uses on-screen text (to a lesser effect) on his other show, Doctor Who. A good example is the beginning of the episode "The Bells of St. John." Also this from the same episode. –  Meat Trademark Jun 9 '14 at 12:44

2 Answers 2

I really don't think there's any significance to that. It's just a video effects choice. When done this way, the blog text seems to be a part of the wall.

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Yes, he is posting on his wall.(facebook reference) :)) –  Dragos Jan 15 '12 at 16:11

The onscreen text interacting with the environment is a stylistic choice and happens more often than you may think.

Sometimes the text disappears when walked across or in the case of Mary's "Liar" swirls around the two. It can also conform to the shape (like a face) it is mentally projected onto. Once, it was even a timer.

On face being walked across "Liar" swirling around them enter image description here

It adds depth and weight to the thoughts behind the words, much the way the titles of the film Panic Room seemed to ominously float around the city.

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The best ever word-scene overlap I ever seen is Zombieland open credit. WARNING : gore content. –  tintinmj Feb 18 '14 at 18:52

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