Tell me more ×
Movies & TV Stack Exchange is a question and answer site for movie and tv enthusiasts. It's 100% free, no registration required.
up vote 1 down vote favorite

Today I completed Bourne Trilogy and noticed a thing very interesting. They used Motorola as cell phone for each person in the movie which is very impractical. I have seen such thing in other movies also. Motorola as cellphone for each cast is shown in Don and Audi in transporter movie series or Aston Martin in Bond series. So is it done to promote the products thorough the films? Or do the companies sponsor the films?

share|improve this question
3  
checkout this wiki page about product placement – karthik Nov 3 '12 at 15:07

1 Answer

up vote 5 down vote accepted

Motorola was a huge sponsor of the Bourne Trilogy, even doing an advanced screening of the films for VIPs. This article from TechDigest chronicles all of the high tech product placements in Bourne Ultimatum. Sadly, product placement is becoming so blatant that it is becoming distracting!

As you say, it is done to promote the products by associating them with certain types of characters.

share|improve this answer
The phrase "certain types of characters" adds a lot to the answer. Generally companies wouldn't want their products to be used in 'sadistic/psycho' scenes or associated with villains (ex: a psycho killer) as it may send a negative message to the audience instead of any positive promotion of the product. – Mani Nov 4 '12 at 13:37
1  
This post about Alex Cross's watch elaborates on the subject. – Mary Jo Finch Nov 4 '12 at 16:47

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.