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Why was the new TV version of Green Arrow, simply called Arrow? Have the studios given any reasoning behind that decision?

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Spoiler: In the third season, he renames himself to "Green Arrow" to show that he changed. – looper Feb 15 at 16:28
up vote 18 down vote accepted

Writer and co-executive producer Andrew Kreisberg says:

[dropped] the "Green" from the title because "Arrow" felt "sexier, a little more dangerous.

But I think the name change also reflects that this version is noticably different from the Smallville incarnation, but also from the Comics.

Lead actor Stephen Amell says:

Nobody in our universe has super powers, so that's a big jumping off point...

Other than in name, there are virtually no similarities between [the 'Smallville' version and the new version].

A world without superpowered characters would definately be a very big difference.

Pilot director/executive producer David Nutter says:

When I directed the pilot for 'Smallville', I knew that making Clark Kent relatable would be the key to audiences believing in him as a hero. ARROW is a different show — darker and harder-edged — but it’s the same core idea. We’re creating a real, believable world in which Oliver Queen can do incredible things.

They have also renamed Star City to Starling City and changed Oliver Queen's hair color and family constellation.

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I like how the Luthur Mansion in Smallville is actually the Queen Mansion in Arrow haha. +1 for this answer – TeamGB Nov 1 '12 at 10:04
Note: Season 2 will introduce Flash, so the "no super powers" part is no longer true. – Oliver_C Sep 15 '13 at 9:39
@Oliver_C That depends on how "flashy" that Flash is going to be, I think. – Napoleon Wilson Oct 21 '13 at 11:13

This article from Screenrant suggests that it was done to reach a wider audience. Presumably the name "Arrow" might attract people who could be turned off by the comic-book-sounding name "Green Arrow." Anyway, it seems he is more about the Arrow now than the Green:

enter image description here enter image description here

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