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In the 2013 TV show "Masters of Sex", Libby Masters calls her husband William "Daddy". Apparently she uses this as a term of endearment.

To be honest, I am a little creeped out by this. Does she have serious "daddy issues", or was this really a common nickname for wives to call their husbands at the time? (The show takes place in 1957.)

Is this maybe something special the writers use to emphasize her wish to get a child?

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I think it's the sum of all the things mentioned here: 1. An attempt to wish it true because they're trying to get pregnant; 2. A (submissive) term of endearment, as Matt said, which might not have been uncommon in the 50s; 3. Daddy issues because Libby's father abandoned her when she young. –  Walt Nov 25 at 17:50

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Daddy, as a term used during sexual intercourse, usually signifies that the person saying it is being submissive towards the person (usually a male) that they're saying it to. It can be considered synonymous with other words such as master or Sir.

Could also indicate that the male they're saying it to is their sugar daddy, a term for a male who provides their partner with financial support, usually to a high degree.

Some people find it creepy, while others do not.

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this answer doesn't appear to relate to the show at all, just your understanding of the term in general use today –  Kate Gregory Aug 26 at 18:15
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Right, I'm saying she's likely more or less using it simply more as a term of endearment. Any subtext into her, "Wish to have a child," would merely be conjecture unless the writers have stated this is the case. As such I simply provided a more direct reason for the use of the term during sexual relations, as that, to me, seemed to be what he was more confused about. –  MattD Aug 26 at 18:23

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