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In the UK the movie is called "Avengers Assemble"

Why was it given a different name in that market?

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The Avengers was given a somewhat different name because of the british tv show The Avengers. The new name was to help keep them seperate and to avoid any confusion for audiences in the UK.

Wikipedia says:

In February 2012, Disney announced that the film's title would be changed in the United Kingdom to avoid confusion with the British TV series of the same name, as well as its 1998 film adaptation, but this led to confusion over the film's actual title. Empire magazine reported that the film would be titled Marvel Avengers Assemble while The Hollywood Reporter said that it would be called simply Avengers Assemble.

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3  
Probably worth noting that The Avengers isn't a current TV show, it last aired in the 80s I think. –  DisgruntledGoat May 12 '12 at 18:32
    
Also interesting that the 1963 Avengers character Cathy Gale would have a leather jump suit femformidable.blogspot.co.uk/2012/05/year-1962-cathy-gale.html years before Neal Adams re-invented Natasha Romanoff in 1970. –  Julian May 25 '12 at 17:33
    
Movie people seem to have a paranoia about this sort of thing. Witness The Secret of NIMH, where Mrs. Frisby was renamed "Mrs. Brisby" to avoid infringing on the Frisbee(!) trademark. –  Kyralessa Dec 7 '12 at 1:17
    
It was possibly also a copyright thing? –  Django Reinhardt Feb 25 '13 at 7:05
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They changeg the name in UK because of having the same name to TV show The Avengers. So they changed the name but only for UK.

They said-

“Well sir, with people who associate the name ‘The Avengers’ with the TV show, there’s a slim chance that they’ll get confused by the movie poster and so may not want to watch our movie.”

Avengers Assemble name is selected because The Avengers team say it every time they go into battle in comics and its the most comman phrase, So thats the whole reason for this.

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However, "Suit up!" appears to be the battle cry most often used in the film. I have a feeling NPH is behind this. –  Bill the Lizard May 9 '12 at 15:08
    
@BilltheLizard NPH? Do u mean Neil Patrick Harris? –  Ankit Sharma Mar 6 '13 at 8:07
1  
Yes, "Suit up!" was his catchphrase on one of the early seasons of How I Met Your Mother. –  Bill the Lizard Mar 6 '13 at 11:51
    
@BilltheLizard i am not familiar with HIMYM , so its an alien joke for my human mind :) –  Ankit Sharma Mar 6 '13 at 11:53
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protected by Dredd Dec 30 '13 at 19:13

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