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I admit that I'm not completely acquainted with all the subtleties of President Snow's and the revolution's views and usage of Katniss Everdeen for their goals in The Hunger Games: Catching Fire. What I wonder is, why does Snow urge Katniss to keep up the masquerade of her love to Peeta (much to Katniss' dismay).

Doesn't the supposed love between Katniss and Peeta draw a much more favourable view of them in public (which I'm not sure is really in Snow's interest)? I think revealing that their (or at least her) love was only a staging for their survival would have shown her as opportunistic and duplicitous and could have shattered her image in public to some degree. All in all that acted love had only advantages for Katniss and Peeta, and is even employed for exactly this purpose again by Peeta when he tells of the supposed pregnancy.

So while I can understand Katniss personal aversion to keeping on acting this false love, I'm not sure I understand President Snow's reasons for furthering this masquerade.

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If they're not together anymore, then the Nightlock incident was a rebellious act; if they are still together, then the Nightlock incident was just a couple of start-crossed lovers wanting to die together... This was pretty much what Snow says to Kat just before the tour. –  Mooz Oct 30 at 20:59

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Snow's control of the Capital relies on keeping them constantly entertained, so that they care for nothing except their spectacles, their dramas, and the big stories that are constantly pumped on the television. For that, Snow wanted them emotionally invested in the Katniss/Peeta love story.

Exposing her as opportunistic or duplicitous might have harmed her reputation, but it would have started the Capital audience asking more questions - about District 12, about why she would lie, about what her life was like. This sweet story was perfect for engaging the audience and keeping their thoughts away from unwanted matters.

Additionally, as long as she's playing his game, he has her under control. He can expose her when he wants to, if she starts causing trouble. But if he exposes her, he doesn't have anything to control her with anymore.

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I always see The Hunger Games as a commentary on Modern Reality Television (The X Factor, America/Britain/Wherever's Got Talent, American Idol) and this 'romance' being a commentary on the awful fabrication of the way they present participants on those shows: Soft focus, stirring music, tearful backstory, broken home etc. People distinguish different contestants through characterisation, which is then over-emphasised for effect... –  John Smith Optional Apr 26 at 13:23
    
That's certainly a central concept, especially in the third book. –  Avner Shahar-Kashtan Apr 26 at 13:24

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