Near the end of the first third of the movie We Are What We Are, there is a scene of a kid asking for some food, and his sister putting some "Snap Pops" into his glass of milk. Then the kid whispers: "Snap Pops!", and his sister responds with eating one from the pack. Then the other scene follows.
The "Snap Pops" cereal brand appears to be fictional, so it's not a product placement situation, but the scene is so conveniently short. I'm not sure what it means.