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Revenge has been renewed for a third season. However, it had steadily dropping viewership with just 6 million viewers watching the season 2 finale. There have been shows which have been cancelled with a much higher and stable viewership.

Why is this still on?

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As this is a business question rather than film plot one I'm not sure you'll get an answer... –  Liath Jul 12 '13 at 13:15
    
@Liath Is it off-topic? –  AsheeshR Jul 12 '13 at 13:16
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I don't think so but I think it may be a hard one to answer if the studios have not given a reason –  Liath Jul 12 '13 at 13:17
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I'm guessing that any show that makes a profit would get renewed. That's one of the reasons why news shows and reality TV shows are so popular with networks - their cost is so low that they don't need that many viewers to make a profit (and probably why sf and fantasy die so quickly - special effects are expensive). –  Donald.McLean Jul 12 '13 at 13:40
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1 Answer

Some viewers are more valuable to advertisers (and hence a TV network) than others (source):

Conventional advertising logic is that the number of viewers of a television program within the 18-49 age range is more important than the total number of viewers. Television advertising rates are still, by and large, based on this premise.

Revenge is popular with the 18-49 age range, so this is probably the reason for it being renewed.

Other possibly reasons for a show with low viewership being renewed are strong DVD sales (e.g. Peep Show) or being popular overseas (Revenge is broadcast in over 30 countries).

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Researched answer with sources. Outstanding! –  Donald.McLean Jul 12 '13 at 16:10
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