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In Season 3 Episode 6 Sansa is dragged all across the story, for who she's supposed to marry. I don't quite understand why she's so important. Because there is her brother Rob, who is the King of the North and Lord of Winterfell. And if he fell wouldn't all of that go to Bran (although he may or may not be alive according to their knowledge)?

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up vote 20 down vote accepted

Bran is believed to be dead. When Robb marches to war, Theon Greyjoy betrays the Starks and takes Winterfell. Bran and Rickon escape. Theon eventually has two boys slain at a farm and says that they were Bran and Rickon. As far as the greater world knows, all the Stark men are dead, which leaves Sansa (the oldest girl) as the heir to Winterfell. Whoever marries her will become Lord of that region.

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As of episode 6, it is my understanding that Robb is not believed dead, as he his marching his army South. However, he is a traitor, and an enemy of the state. That is the reason that Sansa is heir to Winterfell. – Adele C Jul 9 '13 at 19:49
@AdeleC From the Lannisters' point of view, Robb is alive only until he inevitably loses the war, and is killed as a traitor. – user209 Jul 10 '13 at 20:13

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