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In the first "new" season of Dr Who, "Bad Wolf" is a recurring theme throughout the season and often appears as graffiti as follows;

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What is the meaning of this theme? How does this name or message appear throughout the season? Who or what is the bad wolf?

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2 Answers 2

up vote 9 down vote accepted

This is a major spoiler:

At the end of the first season, it's discovered that the daleks have been controling the human race through the tv games. Rose looked at the heart of the Tardis and was impued with the power of time. She used it to return to where the doctor was and scattered the message across time. It's a message to herself from the future.

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DForck42's answer explained how it appeared, but not exactly what it means.

The phrase 'Bad Wolf' came from the name of the corporation which the Daleks have taken over and owned the games satellite they were on at the start of the episode Bad Wolf:

Badwolf Corporation

And the message was therefore meant to tell her that she should return to the Bad Wolf Corporation satellite to go and save The Doctor.

At the end of The Parting of The Ways, Rose also explains it further:

Rose: I am the Bad Wolf. I create myself. I take the words...

[Rose lifts her hand and takes the words from the Bad Wolf Corporation sign]

Rose: ...I scatter them, in time and space.

[the words float off away from them]

Rose: A message, to lead myself here.

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