When talking of the upcoming S.H.I.E.L.D. TV series, ABC Entertainment Group President Paul Lee said:
“We don’t normally talk about testing, but [Marvel's Agents of S.H.I.E.L.D.] tested so well in all four quadrants," Lee said.
What are the four quadrants he's referring to? It sounds like they're splitting up demographics into four groups, and I'm looking to find out what that split is.